![]() Interestingly, the highest grossing film Dangal, released in 2016, did not have music as popular as some of its counterparts. ![]() Arguably, the most popular was Grammy-award winning A.R. The popularity of these songs has led to playback singers being revered and becoming some of the highest earners in the business. Music distributors like T-Series and Zee Music found success in recent years via YouTube, making Indian music rank high in terms of views and subscriptions. In addition to advertising, music in Indian film is a significant revenue generator, often creating more buzz about the film than its trailers. India's film and music industries often go hand-in-hand This also makes the Indian cinema lover an ideal target for advertisers. Although the numbers have started to dwindle down over the years, the country still houses many single screen theatres. Indian movie-goers thronged cinema halls, be it the modernized multiplexes or the old-school single screen theaters. Up until the outbreak of the coronavirus pandemic, India was on a consistent growth curve with the number of feature films produced and distributed in a year, making it one of the largest industries for cinema worldwide. How Indians watched films prior to the COVID-19 pandemic
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